Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
To begin with, let's define what a topical map is. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The key to a successful topical map is understanding your audience and their common search queries. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
What should you do first? Begin with comprehensive keyword research. Platforms such as Google Keyword Planner and SEMRush are excellent for finding relevant, high-volume, low-competition keywords for your business.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword should form its own sub-topic, all linking back to the pillar content.
Implementing a topical map locale SEO topic map into your local SEO strategy is beneficial in many ways. By structuring your website content in a manner that helps search engine algorithms understand its relevance, your site will likely show up more frequently in search results, driving more traffic.
All in all, with a well-planned topical map, you can substantially improve your local SEO and make your website significantly more accessible.